Samsung will lead a tree-planting program in Madagascar, which will be tracked using distributed logging technology.
Samsung Electronics America announced a partnership with veritree, a blockchain-based climate solutions platform, to plant two million mangrove trees in Madagascar over the next three months at the CES Tech Conference in Las Vegas on Monday. Veritree manages the reforestation process and verifies each tree planted using blockchain technology.
The tree-planting program is part of Samsung’s environmental sustainability nature-based action plan, which aims to trap and store carbon dioxide (CO2) from the atmosphere. Over a 25-year period, the goal is to recover around 200 hectares of land and sequester approximately one billion pounds of CO2.
Logistics will be handled by Veritree, which was created by tentree, a sustainable clothing brand that plants 10 trees for every item sold. Veritree, which was designed as an accounting system, attempts to increase openness throughout the entire process, from field data collecting to site planning, tree inventory, and effect monitoring. Tree planters track trees that a sponsor has paid to plant with their phones, thus creating a digital map of the corresponding digital trees.
Mark Newton, Samsung’s head of corporate sustainability, believes that investing in cutting-edge technology and “nature-based solutions” is critical in tackling climate change.
Mangroves, according to Samsung, are among the most effective natural carbon sinks on the planet. The roots of mangrove trees, which are frequently submerged in water, collect and store CO2 in the soil. Samsung intends to engage with local community members in Madagascar’s Mahajanga region, which is experiencing severe deforestation, to meet its objective of planting two million trees by the end of the first quarter.
Samsung’s tree-planting project is part of the company’s ongoing sustainability efforts. The company recently announced a new line of smart TVs with an integrated NFT platform, in addition to utilising renewable energy in the United States.
Article Author Gerluxe Image: allerin