79% of global consumer support collaborative solutions to the climate change problem.

In advance of the United Nations Climate Change Conference (COP26) in 2021, Dynata, the nation’s biggest data platform for insights, activation, and measurement, has published a new worldwide report revealing that nearly 8 out of 10 people think that governments must act and assume responsibility for shared climate change goals, and that governments, businesses, and individuals can have a greater impact by working together to combat climate change. The attitude of politicians on climate change is one of the three most significant problems to 54% of the 12,000 people polled, and seven out of ten believe that policy responses to climate change do not live up to their claims.

These and other data are included in Dynata’s report Global Consumer Trends: The Urgent Fight Against Climate Change, which emphasizes the importance of governments, businesses, and individuals working together to address climate change. The paper also looks into what governments, businesses, and people can do to combat this growing threat.

The study also includes the following highlights:

Climate change is widely accepted: 84 percent of respondents believe it is genuine, and 69 percent are “100 percent certain” or “pretty certain” about it.

People have a growing sense of urgency about combating climate change, which has escalated in the last five years: 7 out of 10 individuals (69%) believe it is “very” or “very” important to take action to prevent climate change, with 65 percent of those asking for action saying the urgency has increased in the last five years.

It’s past time for business to take action: People who agree in climate change prefer corporations to invest in clean energy and sustainable business (60 percent), implement sustainable business practices (59 percent), and commit to a net zero carbon objective (53 percent) as efforts to address climate change. Companies should hold governments accountable on climate change, according to 35% of individuals who believe in climate change.

Individuals can also make a difference:

People can change advocate for specific activities that they believe others should take, such as making greener purchasing decisions (77%), and using greener modes of transportation (67 percent ). Consumers should take action to influence their government’s climate policy, according to four out of ten respondents, and 24 percent offer to volunteer or donate to climate-related groups.

“One of the most important and pressing concerns facing our world today is climate change; the attention paid to COP26 and other global climate summits only emphasizes the need for immediate and far-reaching action,” says Gary S. Laben, Dynata’s CEO. “Each of us has a part to play; Dynata’s is to harness the power of our data and insights to drive the climate change discussion, linking consumers’ voices to the gravity of the issue.” This strategy, along with other programs we’ve established (such as our corporate tree-planting program with Ecosia Trees), demonstrates our commitment to using data to better understand and address the social, economic, and political concerns of climate change.”


Article Author: Gerluxe  Image: Sky News